Instagram Reels advertising: a guide

How Reels advertising works

You choose a creator and upload a ready video, and the creator publishes it on their page. On AdShare a video is required for Reels, and AI only helps with the script. On Instagram the creator publishes the ad (unlike Telegram, where the bot posts automatically). The process: the Instagram advertising page.

Video preparation rules

• Vertical format (9:16), good lighting and clear sound.
• Hook in the first 2-3 seconds: a striking frame or a question.
• Keep it short: one idea, usually 15-30 seconds.
• Subtitles: many people watch without sound.
• A clear call to action at the end: visit the profile, tap the link, use the code.

Script structure

1. 01

   Hook

   Open with a problem or an intriguing question.

2. 02

   Solution

   Show how the product or service solves it.

3. 03

   Proof

   A result, before-and-after or a short testimonial.

4. 04

   Call to action

   Say clearly what the viewer should do.

Choosing a creator

The creator’s topic and audience should match your customer. Important: for now the follower count and reach of Instagram pages are entered by the creator and checked by a moderator, and there are no automatic statistics. So review the creator’s previous Reels first.

Reels ideas: six directions

• Behind the scenes: how the product is made
• Before and after: show the result
• Unboxing and first impressions
• Q&A: short answers to questions customers ask often
• A mini tutorial: three tips
• Customer experience: a short testimonial

Technical requirements

AdShare accepts an image (up to 10 MB) or video (up to 100 MB); supported formats are JPG, PNG, WEBP, GIF, MP4, MOV and WEBM. For Reels prepare a vertical (9:16), good-quality video and keep text and subtitles in the middle of the screen.

Ordering Reels on AdShare

1. 01

   Platform

   Choose Instagram and the Reels format.

2. 02

   Video and copy

   Upload the video, enter the copy and script (AI can help).

3. 03

   Creator

   Pick a suitable creator from the catalog and set the publication time.

4. 04

   Result

   Track the unique visits that come through the link in the ad.

Common mistakes

• A long intro: the idea gets lost in the first seconds
• A video without subtitles
• Several offers in one clip
• Ending without a link or call to action

Anatomy of an ad Reel: what to fit into 30 seconds

1. 01

   0-3 seconds: the hook

   Open with a question, a surprising result or a problem. These seconds decide whether the viewer stays.

2. 02

   3-20 seconds: the value

   Show how the product solves the problem. Demonstrate instead of promising.

3. 03

   20-30 seconds: the call to action

   One clear step: open the link, sign up, order.

Measuring the result

The platform does not collect Instagram statistics automatically: the creator enters the result after publishing the Reel. So agree in advance which metrics you need: views, saves, link clicks. The most important are visits through the tracked link, because those determine the payment.

If views are high but clicks are low, the problem is usually the call to action or where the link sits. Fix that in the next Reel.

Using it together with Telegram

Instagram Reels is better for attention and awareness, Telegram for quick action. You can combine them: introduce the brand through Reels and make a concrete offer in a Telegram channel. There is more on the Instagram advertising page and the Telegram advertising page. Prepare the text and script for the Reel with how to write ad copy. For the price calculation, see how ad pricing works.

How to choose a creator

• Audience fit: do the creator's followers resemble your customers.
• Quality of past Reels: views, comments and saves.
• Style: the creator's tone should suit your brand.
• Language: consider which language the audience watches in (Uzbek, Russian or both).
• Honesty: the creator must enter statistics accurately, since payment depends on them.

Mistakes when preparing the video

The most common mistake is making a Reel look like a commercial. Instagram viewers like a natural, lived-in feel, and overly polished ads are often skipped. The second mistake is a video that makes no sense without sound. Many users sometimes watch Reels muted, so repeat the key message in subtitles.

The third mistake is a long intro. Show the product or the problem within the first three seconds. The fourth is forgetting the technical requirements. Video files uploaded to the platform can be up to 100 MB, in mp4, mov or webm. A vertical 9:16 frame looks best.

More about ordering: the Instagram advertising page and the guide how to advertise in Telegram channels.

Measuring results

Unique visits through the link in the ad are counted, and payment follows them: min(price, visits × 1 000 UZS). More: how ad pricing works.