How ad pricing works

Three main models

• Fixed price: you pay a set amount per post regardless of results. Simple, but the risk is on the advertiser.
• CPM: payment per 1000 impressions. Tied to views, though a viewer does not have to click your link.
• CPC: payment per click (visit). The closest model to results, because you pay only for people who follow the link.

The payment formula on AdShare

AdShare works close to the CPC model. The creator sets a maximum budget (the price) and the final payment is min(price, unique visits × 1 000 UZS). The price is fixed when you order, the unused part is returned automatically, and with no visits the budget is refunded in full.

Example: a budget of 100 000 UZS. With 42 unique visits, 42 000 UZS is charged and 58 000 UZS returns to you. Even with more than 100 visits the charge never exceeds 100 000 UZS.

What a unique visit is

A person who follows the link in the ad counts once. Bots are filtered and repeat visits are ignored thanks to a signed cookie, so results cannot be inflated artificially.

Where the commission goes

Of the charged amount 85% goes to the creator and 15% is the platform commission. Full details: the pricing page.

Which model fits when

• Fixed price: when you want brand awareness and exact measurement is not required.
• CPM: in campaigns that need broad reach (for example introducing a new brand).
• CPC: when you need a concrete action (a sale, sign-up or lead), because payment depends on visits that lead to action.

A full worked example

Say you placed an order with a budget of 200 000 UZS and the ad link got 150 unique visits. Payment is min(200 000; 150 × 1 000) = 150 000 UZS, and the remaining 50 000 UZS returns to you.

Now suppose 5% of visitors bought (an illustrative figure; use your own): about 7 purchases. If you earn 50 000 UZS profit per purchase, income is 350 000 UZS against a cost of 150 000 UZS. By tracking conversion you will know exactly how much to put into each channel.

What affects the price

• The quality and topic of the channel’s audience
• Format: a format visible for longer may cost more
• The price set by the channel owner: it defines the maximum budget
• Your copy and how appealing the offer is: it drives the number of visits

Are there hidden costs

The platform commission of 15% is taken from the charged amount and there are no other hidden fees. Signing up and browsing the catalog are free. Just account for the cost of preparing your own material (for example a Reels video).

A common mistake when comparing prices

Two prices cannot be compared directly. If one channel asks 300,000 UZS per post and another 150,000 UZS, concluding that the cheaper one is better can be wrong. The real yardstick is the cost of one visit or one action. A pricier channel may have a more active audience, so its cost per visit can end up lower.

That is why pay-for-results is convenient: you pay for the visits delivered, not for the post. On AdShare the rule is simple: payment = min(order price, unique visits × 1 000 UZS). The unused part is refunded.

Budget planning in practice

1. 01

   Turn the goal into a number

   For example, you need 30 new customers a month.

2. 02

   Estimate conversion

   What share of visits becomes customers. If you do not know, measure it in the first test.

3. 03

   Work out the visits you need

   With 30 customers at 3 percent conversion you need about 1,000 visits.

4. 04

   Find the budget

   1,000 visits × 1 000 UZS = 1 000 000 UZS. Add 10-20 percent as a buffer.

Pricing questions and further reading

The key point when setting a budget: the order price is the upper limit you set. If fewer visits arrive than expected, the payment is lower too and the difference is refunded. This mechanism is covered in what is escrow. A short summary of the rate and commission is on the pricing page. When planning your first order, the guide how to advertise in Telegram channels will also help.

Three scenarios: budget versus result

The same 200,000 UZS order can produce three different outcomes. In the first, 250 unique visits arrive: the calculation gives 250 000 UZS, but the order price is 200,000 UZS, so payment stops at 200,000. The ad worked fully and the budget was spent in full.

In the second, 100 visits arrive: payment is 100 000 UZS and the remaining 100 000 UZS is refunded. In the third, there are no visits: payment is 0 and the full amount comes back. Your risk is capped at the order price, so you cannot overpay.

In this system it makes sense to set the budget a little higher: the upper limit lets the campaign collect more visits, and whatever is not spent is returned. A limit that is too low can stop the ad early.

Pricing from the creator's point of view

For a creator the pricing yardstick is different: they look at the quality of their audience. If the channel topic is narrow and the audience active, a visit is worth more to the advertiser. So a creator prices not only by subscriber count but by typical views and engagement. If views are a healthy share of subscribers, the channel is considered in good shape.

The creator receives 85 percent and the platform takes 15 percent. The creator's funds reach the balance after the 72-hour hold. More on this in how to earn from a Telegram channel.

How to plan your budget

• Place a small test order first
• Multiply the cost of a visit by your conversion rate: how many visits make one sale
• Increase the budget on the channels with the best results