What is escrow and how does it work

In plain words

You order an ad and pay, but the money does not go to the creator right away. It stays on the platform and is settled once the conditions are met. The advertiser is protected from “I paid and there is no ad”, and the creator from “I published and was not paid”.

The steps on AdShare

1. 01

   The budget is reserved

   When the order is confirmed, the chosen maximum budget is reserved from your wallet.

2. 02

   The creator accepts

   The creator accepts or declines the order. If declined, the money is refunded in full.

3. 03

   Publication and result

   The ad goes live and unique visits through the link are counted.

4. 04

   Settlement

   Payment is min(price, visits × 1 000 UZS), the creator receives 85% and the unused part returns to you.

Duration

Funds are held in escrow for 72 hours. This gives both sides time to check and settle.

What else protects you

• Channels are checked by the bot and a moderator
• A separate tracking link for every order
• Bots are filtered and repeat visits are not counted
• Sign-in is through Telegram only; no passwords are stored

Escrow in other fields

The escrow idea is not only for advertising: real estate deals, freelance platforms and online marketplaces use it too. The essence is the same everywhere: money sits with a neutral party until the conditions are met.

What changes for the advertiser

• If the creator declines or the ad does not run, the money is fully refunded
• You pay only for results: the unused part is returned automatically
• Each order status and amount is visible in your wallet

What changes for the creator

• Before an order starts, the money is already on the platform: payment is guaranteed
• You receive 85% of the charged amount
• You submit a request to withdraw earnings

Escrow versus prepayment

With prepayment the money goes straight to the contractor and a refund depends on their goodwill. With escrow the money sits with a third party, so the sides do not have to trust each other blindly.

On AdShare funds are held for 72 hours and settled by results.

Escrow step by step: one order as an example

1. 01

   Order and payment

   The advertiser places an order and the funds are reserved on the platform. The creator does not receive anything yet.

2. 02

   Publication

   On Telegram the post goes out automatically through the bot; on Instagram the creator publishes it.

3. 03

   Counting

   Unique visits are counted and payment is set by min(price, visits × 1 000 UZS).

4. 04

   Hold period

   Funds are held for 72 hours so any dispute can be reviewed in that time.

5. 05

   Settlement

   85 percent goes to the creator and 15 percent to the platform. The unused part returns to the advertiser.

Who escrow protects, and from what

• The advertiser: if the post is not published or there is no result, they do not lose the full amount.
• The creator: the money is reserved up front, so payment after the work is guaranteed.
• Both sides: from ambiguity in the agreement, because the rules are known in advance.
• From paying for nothing: with 0 visits the amount is refunded in full.

Read more

The payment system that uses escrow is summarised on the secure payments page. For exactly how the price is calculated, see how ad pricing works. If you want to order your first ad, start with how to advertise in Telegram channels.

Common misconceptions about escrow

• "The platform uses the money itself": no, funds are held only in connection with the order and distributed by the rule.
• "It is an extra fee": no, escrow is not a separate price but a payment procedure. The pricing formula does not change.
• "The creator is paid instantly": no, funds reach the balance after the 72-hour hold.
• "The advertiser can lose everything": no, the unused part is refunded, and with no visits the full amount.
• "Only for big companies": no, the same rule applies to small orders.

What happens if there is a disagreement

The hold period exists for exactly this reason: funds are held for 72 hours. If the advertiser or creator is unhappy with the outcome, they should contact support during that time. Typical reasons are a post that did not go out at the agreed time, a changed text or a wrong link.

Most problems can be prevented in advance: the publication time, text and link are stated clearly in the order. Clear terms reduce the chance of a dispute and help both sides reach a decision quickly.

If something is unclear, message the support bot: @adshare_uz_bot.

Read more

About safety measures: the secure payments page. About calculation: how ad pricing works.